Madwa creates jobs for rural craftswomen in Southern Africa. By assisting in product development and marketing, the organisation enables these artisans to use their traditional craft skills to support their families and lift their communities out of poverty.
The Madwa Foundation was co-founded by the mother-and-daughter team of Kathy and Inca Waddell in 2012, driven by a desire to help rural women escape poverty and become financially independent through their craft skills. As the organisation has grown, Kathy and Inca have been joined by a small team who share this commitment: among them are Bibi Msweli, Jane Slabbert, Vanessa Stephens and Kim McGregor. All have been instrumental in driving the Madwa Foundation forward.
The Foundation is focused on providing support to artisans based in eSwatini, with the goal of helping these craftswomen to use their skills to achieve financial independence. We do this by providing them with training, infrastructure, and access to national and international markets. The Madwa Foundation is funded primarily by the sales of its products and by the support of generous donors such as the Kirsh Foundation for key infrastructure projects.
The Madwa Foundation and its artisans ensure the preservation of valuable craft traditions that are threatened by modern manufacturing, and make use of sustainable, natural materials.
The Madwa Foundation is a UK registered charity (1162100).